muveil

FASHION | GF | 25 MAY 2017

MUVEIL Spring/Summer 2017

Founded in 2007, MUVEIL is a womenswear brand known for its simple, feminine silhouettes and playful details such as embroidered motifs, bright colours, lace and jewels. MUVEIL’s name was partly inspired by the beautiful yet poisonous lily of the valley (muguet in French), which is also reflected in the conflicting elements hidden within each cute design. The brand’s distinctive style and collaborations with artists, brands and movies such as Gremlins, Moonrise Kingdom and Star Wars have attracted a strong following in Japan, Korea and Hong Kong.

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MUVEIL’s latest collection, Spring/Summer 2017, is an homage to a handsome lady, an unnamed figure whose personality, lifestyle and work as a creative director served as inspiration for designer Michiko Nakayama. The lady’s unique character emerges in different ways throughout the collection. One example is the embroidered motifs, which take the form of cats, bright red lips, wine glasses and grapes – accompanied by the phrase “Swilling fruit wine”. The collection features materials in a range of textures, while the restrained colour palette is complemented by bright, playful accents and fruit-based patterns. Ranging from denim jackets and skirts to footwear and accessories, the Spring/Summer 2017 collection has a strong, elegant and slightly humorous spirit.

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Tags : FASHION