ABOUT US
ART DE VIVRE AU JAPON (Japanese artistic lifestyle).
Say bonjour! to ART DE VIVRE AU JAPON (Japanese artistic lifestyle) at our Isetan limited shop. We're excited to share with Paris our unique blend of Japanese lifestyle, culture and design, all through the thought-provoking lens of wa, harmony. With a diverse line-up that encapsulates everything from Japanese craftsmanship and aesthetics to the stories behind these items, this is a chance for a whole new generation to experience Japan. The store will also hold its own events and exhibitions that explore the heart of Japanese culture in collaboration with the Japan Cultural Institute Paris.

雅 -MIYABI-

ELEGANT

1000 YEARS AGO,THERE WAS A GLAMOROUS ERA CALLED THE HEIAN PERIOD IN JAPANESE HISTORY. SPLENDID COLORS, PATTERNS, AND DESIGN WERE THE MOST REMARKABLE POINTS. IT IS ROOTED IN THE HEART OF TRADITIONAL JAPAN AND STILL CAN BE FELT. JAPANESE HAS THE HIGH ARTISTRY AND USE ONLY EXPENSIVE MATERIAL AND HIGH-CLASS TECHNIQUES. IT INHERITS THE SENSE OF BEAUTY FROM THIS ROOTS.

粋 -IKI-

COOL

PEOPLE AND ITEMS ARE CREATING AND GAINING NEW VALUES OVER TIME. IMPERMANENCE IS SOMETHING POSITIVE, CREATING UNIQUENESS AND ORIGINALITY. MODERN JAPANESE CULTURE IS CONTINUING AND ADAPTING THE BEAUTY OF THE PAST FOR THE PRESENT.

繊 -SEN-

SOPHISTICATED

STRENGTH AND BEAUTY APPEAR WHEN MINIMISING ELEMENTS, BREAKING THEM DOWN TO THEIR ESSENCE. GREAT QUALITY INSPIRED BY ZEN, WHICH COULD ALSO BE CALLED JAPANESE MINIMALISM. WE ARE ABLE TO CREATE THIS THANKS TO JAPANESE CUTTING EDGE TECHNOLOGIES.

素 -SO-

PURE

BELOVED AND RESPECTED, THE RICH NATURE WITH THE CHANGES OF THE SEASONS AND JAPANESE PEOPLE LIVE WITH AND ARE INSPIRED BY NATURE AS IT IS IN MANY PLACES. THE WARM AND PERFECTIONED HAND-CRAFTED FEELING, THE HARMONY WITH NATURE, AS A SYMBIOSIS ARE AN ORIGIN OF “WA”, THE JAPANESE STATE OF MIND.

ENVIRONMENTAL CONCEPT
Charged with overseeing design of this project is Paris-based Japanese architect Tsuyoshi Tane, a true bridge between East and West. The dramatic entrance hall and shop at the Japan Cultural Institue Paris should be top of your agenda.
The Store forms the keynote of “Horizontality”, inspired by horizon, balance, serenity, harmony and unfamiliarity, and it expresses harvest, diversity, four seasons, tradition, formality and grace that have been highly esteemed in Japan.
CORPORATE PROFILE
ISETAN MITSUKOSHI France
101 bis, Quai Branly - 75015 Paris,
The Japan Cultural Institute In Paris, GF shop space
TEL : 01-45-72-27-33
FAX : 01-45-72-27-42
E-MAIL : contact@isetanmitsukoshi.fr